GIVING A NEW MEANING TO "SECOND HAND"
WORN // IT'S CALLED EXPERIENCE
Online shopping is one the rise, there's no disputing this fact. This rise however means that those who can't keep up, like our independent and charity run op shops, are being left behind. Worn is an online marketplace aiming to combat this by offering a platform where these stores can sell their clothing and have an online presence.
A social and digital campaign was launched to promote this website, primarily targeting millennials who regularly shop online but do not currently buy second hand. To combat this negative association this TA currently perceive in second hand clothing we decided to hit the nail on the head by taking this negative and turning it into a positive, focusing on the added benefits that come with experience.
INSIGHT // For those who don’t currently shop second-hand or are new to it, there is often a stigma surrounding clothing that someone else has previously worn
DELIVERABLES // Website, worn branding, social media campaign, digital web banners, OOH
// The Website //
// Social content //
// Digital Banner Ads //
// OOH //