D&AD NEW BLOOD ACADEMY APPLICATION VIDEO
Last year I was lucky enough to attend the D&AD New Blood Academy - an exclusive 2 week course offered to New Blood Pencil Winners. The video below was my application video to this program, a 90 second film answering 3 specified questions and introducing myself.
RETHINK YOUR COLOUR
PRODUCT // Colgate Optic White High Impact Toothpaste
SMP // Get whiter teeth
CHANGE THEIR STORY
BRIEF // Engage with children and families & communicate that unless we act now animals are under threat of extinction.
INSIGHT // We speak of extinct animals as legends and myths, just think of the language we use when talking about the mighty T-Rex or great hairy 
EXECUTION //Release children story book's (hard copy & digital) where at the end of each book, children are able to change the story by drawing their own alternative ending.
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